Dealbreakers is a social platform that aims to make youngsters, more resilient to drug crime.
This initiative is possible with the collaboration of municipalities, professionals, mentors and parents.
The platform hosts a variety of blogs, interviews and podcasts, all in one place.
Through shared experiences, they aim to inspire to make the right choices and remove young people from the streets.
I had the pleasure to work in the initial stages of this project for REDRUM Bureau.
Even though the project took another route, here is how I envisioned it.
The main audience of the project are youngsters between 15 - 19 years old. The age where you are looking for a community. Those that feel familiar, those who you have something in common, and those who inspire you.
I focused on the concept being potrayed by people.
Each visual aims to represent those ole Models, the bold ones, the confident ones, the ‘’cool ones’’
