FUM started as a conversation between two best friends who both left toxic relationships and ended up on the street. We needed somewhere to put the frustration, the humor, and the very specific feeling of surviving someone who wasn't worth it. One joke about socks became a brand.
A brand became a show. A show became a world. This is THAT world.
Forget unworhty men (FUM) is a global traveling live event show, filmed and distributed freely on youtube, built around the most universal experience in women's lives: navigating romantic relationships with men. FUM is not a hate movement, a therapy session, or a complaint forum. It’s a celebration; of survival, of sisterhood, of the particular kind of laughter that only comes from recognizing your worst story in someone else's voice. The name operates on two levels deliberately: Publicly, FUM stands for forget unworthy men. Privately, every woman in the room knows exactly what it means. That shared understanding is the first act of community the brand creates, before the show even begins.
WIP
VISUAL IDENTITY
