As part of my Illustration Course for the MA in Art Direction at LABASAD, we were asked to create a brand for a coffee company and his 3 blends: Morning Espresso, Espresso, Decaf . ​

 

Rooted in Japanese kawaii culture and manga comic world, Kahiro celebrates softness, optimism, and the joy of everyday details through dreamy pastels, bold expressions, and collectible illustrations.

 

Each can is a small ritual of energy, art, and self-expression, designed to be photographed, felt, and lived.

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Every blend embodies a distinct energy state, from sunrise optimism to fearless rush to evening calm, forming a colour-coded diary of moods you can hold in your hand. Inspired by festival culture and modern coffee rituals, Kohiro treats caffeine not as addiction, but as manifestation: you drink the mood you want to live. Each can becomes a visual mantra, a tiny artwork, and a companion for the energy you want to summon: calm, creative, or unstoppable.

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The reason why I decided to not only create an icon or character that represented the blends, was because I was also thinking in the responsibility of the producer who creates an environmental impact, but also the consumer who decides how big or small will its ecological footprint will be. I also aimed to alongate the life spam of a can and re-purpose its surface, turning it into the new ''comic'' one can read, while enjoying a coffee. As we say in Mexico, it achieves the 3 B's: Bueno, Bonito, Barato.

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